And One More Thing: Live-Streaming Your Event Is Vital
In a perfect world, every single person we want at our event would be there, filling every seat and being perfectly engaged throughout.
Of course, we don’t live in a perfect world. That’s why, for the very same reason you should record webinars for people who can’t make the live webcast, we strongly encourage organizers to consider live streaming their events for those individuals that may not be able to make it in person. Whether you charge access or provide it for free, we’re sure your event will benefit from the greatly increased exposure offered by a live stream. And imagine how much more powerful your Livecube social media engagement will be if your event is streamed. Depending on your audience, your reach could grow tenfold.
To help you in your quest for livestreaming your next event, here are five of the best services:
DaCast is a competitively priced live streaming service and video hosting platform that’s an especially good candidate for anyone hosting events regularly. The service is ad-free and allows you to white label the stream. There are no viewer limits, multiple bitrates are offered, and mobile devices are supported. You can either subscribe to a monthly plan if you’re regularly hosting and streaming your events or you can pay a single fee for a one-off event.
With a name like Livestream,, you can be confident who comes up first in any Google search for live streaming services. It’s more than just a name though. Livestream is a premium platform that allows you to embed streams on any website as well as across devices, including computers and mobile devices. It’s likely the priciest option here, but a strong bet if you have high demand from live-streamers and can spare the cash.
If your live-streaming needs are simpler or if you want a fun, low-barrier way to supplement your main streaming service, Periscope is a free app for Android and iOS that lets you quickly and easily start streaming directly from your mobile device. While this wouldn’t necessarily be the option you use for streaming the whole event, it could be a cool way to stream conversations with interesting event participants backstage or between sessions.
Ustream, alongside Livestream, is one of the main names in the live streaming space. The Web-based service allows you to stream directly from your browser or even in high-definition from your smartphone. Monthly plans for Ustream range from $99 to $999–firmly putting it in the same price range as DaCast and Livestream–but you’re free to try the service with a 30-day trial run that includes all the features of a pro plans.
YouTube Live is a completely free service offered by Google’s video hub so you can quickly and easily start streaming events directly from the browser. Conveniently, YouTube offers super simple instructions for getting started to either go live instantly or schedule an event (where you set a start time, enable a backup stream, and stream multiple events simultaneously. The service offers additional features, such as live chat, recording, and monetization features.
Make sure to take the time to explore various live streaming options and make your final decision based on locations, staff available, past experiences and recommendations.Follow Justin Schier on Twitter @justinschier
Follow Livecube on Twitter @livecube